All the Elements of Direct Booking. How to get more Direct Hotel Bookings for your B&B, Boutique Hotel or Holiday Rental Propery

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Whilst attending the Book Direct Show in London, I thought it might be a good idea to list all the parts that make up the subject of direct hotel booking.

There is a mass of tutorials and help online but what if you don’t know, what you don’t know?

So here is a comprehensive list of all the elements. You don’t have to be an expert or focus on all the elements at once, but it’s a good idea to know that they are and a great place to start on your journey for increasing direct bookings.

Website

• CMS – WordPress, WIX, Squarespace
• Photography
• Domain name
• Content
• Data Tracking: Google Analytics, Google Tag Manager, Search Engine Console
• Booking Engine
• Blogs, news…..
• Copywriting

Promotion

• Social – free / paid costs
• SEM – Free SEO / Paid Search PPC
• Press
• email newsletters
• Video
• Awards
• Google Business profile

Fulfilment

• Online payment
• Invoicing and accounting
• OTAs
• Channel Managers
• Automatic Pricing software
• Property Management System – PMS
• Reputation/Review management