Whilst attending the Book Direct Show in London, I thought it might be a good idea to list all the parts that make up the subject of direct hotel booking.
There is a mass of tutorials and help online but what if you don’t know, what you don’t know?
So here is a comprehensive list of all the elements. You don’t have to be an expert or focus on all the elements at once, but it’s a good idea to know that they are and a great place to start on your journey for increasing direct bookings.
Website
- CMS – WordPress, WIX, Squarespace
- Photography
- Domain name
- Content
- Data Tracking: Google Analytics, Google Tag Manager, Search Engine Console
- Booking Engine
- Blogs, news…..
- Copywriting
Promotion
- Social – free / paid costs
- SEM – Free SEO / Paid Search PPC
- Press
- email newsletters
- Video
- Awards
- Google Business profile
Fulfilment
- Online payment
- Invoicing and accounting
- OTAs
- Channel Managers
- Automatic Pricing software
- Property Management System – PMS
- Reputation/Review management
