Awards: Choosing which Small Business award to enter and writing your own press releases

Vicky Saynor from Bethnal and Bec reflects on how to choose which hospitality awards to enter and writing your own press releases

Bethnal & Bec Luxury Stays and awards

As rewarding as it can be to run your own business, it is always nice to have your Peers and industry recognise that hard work. Vicky Saynor reflects on how Bethnal and Bec Luxury Stays have done with awards.

That said, I think it is important to be careful about what awards you enter, the validity of them (and the cost!)

When we first opened the two Bethnal and Bec retreat, I entered every award going! I felt that it gave our new business credence and would help with marketing. When I look back at the time spent on applications, the costs involved of both entry and awards dinners – I definitely have a different approach now!

I have decided there are certain fields that I would like our business to be awarded for – firstly our Sustainability commitment and secondly the unique business that we are. That way I can also leverage from any finalist or winner positions in those fields and pull it through to my PR and journalist contacts, reinforcing what I’m already saying and doing.

This year we have entered 2 business awards: SME Awards and The National Recycling Awards. We won both awards at the SME’s: Sustainability Award and Business Hero (we offered our accommodation for free for 4 months to anyone needing respite from Domestic Abuse during lockdown).

Last night we were finalists in Recycling Excellence at the National Recycling Awards.

After the (nearly) 2 years our industry has had, it really has rallied our spirits to be recognised for what we have done, and what we do, and I’m busy now writing press releases to share the news and far and wide!

At Bethnal and Bec, we write our own press releases as we’ve not had great experiences with PR agencies in doing it for us! Writing a press release is very easy, but many businesses think they can’t do it themselves.

No one but you can get the emotions and passion for what you do over to a journalist better than you!

Bethnal and Bec will be entering Luxury BnB awards too – always enjoy being amongst and be judged against our direct peers. Will you be entering too?

Bethnal and Bec at the Small and Medium Enterprises Awards
Vicky and Chris at the SME (Small and Medium Enterprises Awards) collecting their two awards: Business Hero and Sustainability

Read this and other great stories in the December 2021 issue of Luxury BnB Magazine.

Read the December 2021 issue of Luxury BnB Magazine
Read the December 2021 issue of Luxury BnB Magazine

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