Get more direct bookings with the new HLS Marketing Suite

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Get more direct bookings with the new HLS Marketing Suite

Driving direct bookings is ranked as the biggest challenge for hoteliers of all sizes in all locations across the world, according to new research by SiteMinder, the World’s leading channel manager.

Our partners at SiteMinder asked their users to choose from a range of issues to determine what problems keep hoteliers awake at night.  Amongst such issues as ‘maintaining guest relationships and loyalty’ and ‘maintaining guest relationships and loyalty’ it was ‘driving guests to your website to book direct’ which hoteliers confirmed as their biggest challenge.  Here is how the new HLS Marketing Suite can help you this Summer increase direct bookings and reduce costly commissions!

  • Customer Database


Guest accounts are automatically created in High Leve Software and this data is essential to driving direct bookings. A hotel’s data can help answer two fundamental questions: who are your guests and why do they choose your property? Identifying your property’s most profitable customer segments is key to driving relevant marketing and sales efforts. 


  • Design your own automated pre-and post-stay emails


Email marketing is one of the most powerful channels for driving direct bookings and a great way to encourage customer loyalty and repeat business.  So often, this major revenue stream is neglected but can be actioned at a far lower cost as you have so much valuable data on your past guests.  We can segment your data to personalised email offers to your guests dependent on their geographical location, number of bookings or purpose of trip.  


  • Use the edit facility to add video links and pictures


Studies show the top two main factors in a guest’s decision process are reviews and photos. Prospective guests stay engaged with the hotel online when there are photos so create a lasting first impression of the hotel!  The higher quality, the better and as travelers search and review hotel photos on third party sites and social media, it is important that your photos are up to date and match the imagery of the hotel. Our edit facility can be used to upload photos straight to your gallery from your website and includes a customizable filter.


  • Safely store unlimited e-mail templates 


Pre- and post-stay communication is an important aspect of building long-term relationships with your guests.  Post-stay emails are the ideal way to ask for a TripAdvisor or Google review, which, in turn will lead to more guests.  We understand that post-stay communication should continue on a regular basis as it’s a great way to alert your past guests to special offers, new menus or extra perks.  With your virtual catalogue of pre- and post-stay emails at your fingertips, you can turn customers into repeat guests and brand ambassadors!


  • Generate unlimited voucher codes for groups, loyal guests or special occasions


Increase the number of direct bookings by offering special deals to your returning, or future guests; give then a reason to book directly with you. Our system will generate unlimited discount voucher codes that can be entered via your availability page or redeemed over the phone. You have total control and can tailor as many offers to suit as many occasions, or sales strategies as you wish. 


We appreciate that technology doesn’t stand still and to ensure our customers are at the forefront of ever-changing technology landscape, we are already working on the next wave of new features to maintain repeat trade:


  • A fully-responsive Booking Engine and Mobile App

    With last-minute inventory often taken by some of the more popular OTA’s, it’s more important than ever for hotel revenue managers to tackle traveller booking habits and expectations head-on  


Rates Module to allow for Occupancy-based Pricing


Control all your 3rd party rates in one central location saving you time and effort and choose which pricing strategy you want, when you want – maximize your returns with HLS’s Occupancy-based pricing.

As always, we will continue listening to our most important influence of all – our customers. By giving them the tools to do deliver the best possible experience for theirs!


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About Oliver Mizen 333 Articles
Oliver is web editor, social media poster, search engine optimiser.