An analysis of GlobalData’s Travel and Tourism Influencer Platform, which tracks more than 200 leading industry experts and their discussions pertaining to the emerging trends, pain areas, new fields of innovation and other popular areas on Twitter, has revealed Jackie De Burca, Founder of travel community Travel Inspires, as the top influencer during second quarter (Q2) of 2020.
Sonja Holverson, co-founder of travel content community Outbounding.org emerged as the next top influencer among travel and tourism experts with an influencer score of 81, followed by Melvin Bocher, Founder and CEO of TravelDudes, with an influencer score of 78.
The discussions related to TripAdvisor revealed how the company is enabling users to search and find hotels and restaurants taking safety measures like social distancing policies and mask-wearing guidelines to restore consumer confidence during this pandemic.
Among trends, Destination, Family Travel, LGBT Travel and Cruise emerged as most mentioned trends among influencer discussions on travel and tourism. The conversations related to destinations are driven by travel guides shared by travellers for beautiful destinations across the globe.