Not all guests are the same – different people look for different things when staying at high-end accommodations. While others seek seclusion and privacy, some would value top-notch amenities, above all else!
Knowing your target audience is crucial for delivering the best experience. So, read on, as we break down the different types of luxury travellers and the things they value the most.
Family Accommodation
Families who want to indulge in luxuries when travelling would prefer to stay in a place that can cater to the whim of each member of the family. For instance, parents, usually seek comfort and relaxation. They usually value spacious suites and top-notch amenities.
As for the kids, they always prefer a place that allows them to have fun. They would want those with child-friendly amenities – kiddie pools, activity clubs, playgrounds, etc! Many luxury resorts can provide these. They also have supervised programs, so parents can have some alone time while their kids enjoy some activities with the guidance of professional staff.
Another thing that families value when staying at luxury accommodations is safety. Of course, parents only want their children to feel safe while on holiday. Therefore, the place should come with safety features, such as security staff, gated areas, and childproofed rooms.
Families also prefer convenience when choosing a place to stay. A hotel with in-room services would be greatly appreciated. Perhaps, a babysitting service, too, for those with little kids. They also want resorts to provide shuttle service, so they can visit nearby attractions with ease, which is important if you have little kids.
Activity Based Accommodation
Some travellers who travel in luxury crave adventures. They would spend most of their days outdoors and come home to their plush accommodations to relax. These types of travellers are more inclined to stay at all-inclusive ski resorts, safari lodges, or beachfront properties with boating trips. In short, they want a holiday that combines adventure and relaxation.
When staying at a luxury ski resort, they prefer those with top-tier slopes and perhaps can provide private ski lessons. And for the thrill-seekers? They probably want a resort that can arrange daredevil activities like heli-skiing. After an adventure-filled day on the slopes, they want to enjoy luxurious après-ski lounges to relax. Sno has some fantastic all-inclusive holiday options that prioritise luxury and convenience, ensuring you enjoy top-tier amenities, exclusive services, and effortless relaxation.
When embarking on a safari, they prefer a full package – one that comes with guided wildlife excursions, a private guide, and of course, luxury accommodations. They would also appreciate extras like bush dinners under the stars and evening game drives!
For those who love to be in the water, they want to stay in luxury accommodations with water activities. Some want sailing expeditions – others snorkelling or fishing. For them to fully enjoy these activities, they want to stay in a place that provides easy access to the water. They are also attracted to activities like yacht trips, scuba diving excursions, and guided tours to secluded islands.
Age and Lifestyle Accommodation
Some luxury travellers consider their age and lifestyle as crucial factors in determining the place to stay. For instance, older guests often prioritise a quieter and more comfortable setting. They want to stay in luxury accommodations with a serene setting, such as villas on a cliff, mountain cabins, and boutique hotels far from the main tourist places. These are the type of guests who crave relaxation while on holiday. Therefore, they would appreciate a place with wellness services, such as spa treatments, a private pool, and quiet lounges.
Meanwhile, younger travellers want to splurge on luxury accommodations that would put them right at the heart of the action. For instance, they want to stay in a hotel close to the best bars and clubs in town. Also, they prefer a place with a vibrant social atmosphere where they can meet and socialise with fellow travellers. Perhaps, a hotel with a rooftop bar or trendy hostels with a public pool and other plush amenities.
Occasion Based Accommodation
Occasion-based travellers will choose an accommodation perfectly suited for their event. It could be a birthday party, a wedding celebration, an anniversary, hen do, etc. They would prefer accommodations with enough space to accommodate a crowd of guests and will want to seek out a large party house to rent. More importantly, it should be functional enough – equipped with amenities like a kitchen and pool.
Those seeking a place for a wedding celebration would prefer a venue with elegant decor and perhaps – breathtaking views! Places like private estates and beachfront resorts are best suited for them. The location should also be somewhere stunning. These guests also prefer accommodations that can provide additional services, such as wedding planning or catering.
Those planning to celebrate birthday parties and milestone events have their own set of needs. They would stay at places with vast outdoor spaces to host guests. Perhaps, villas with private pools, luxury chalets, or exclusive penthouses.
Basically, the key factor for occasion-based travellers is flexibility. They would prefer to stay in places that they can transform into an event space and have all the comforts of a luxurious stay.
Romantic Accommodation
Travellers seeking romantic accommodation are all about seclusion and intimacy. These are couples on honeymoon or romantic escape and would prefer a place that has a serene atmosphere and offers privacy. Usually, they just want to escape from the world and enjoy each other’s company in a relaxing setting. The best examples are secluded villas, mountain lodges, and beachfront cottages.
Couples seeking luxury accommodations would prefer a place where they won’t be disturbed. It should also have plush amenities like private pools, sauna, and Jacuzzi. They would also appreciate personal butler services and romantic candlelit dinners.
Romantic travellers will also appreciate thoughtful touches. They would show interest in a welcome bottle of champagne, chocolates, or flower petals on the bed. A private spa session is also something these travellers would appreciate and make their stay just unforgettable. A stunning view is another thing they can’t miss: they want either to walk hand in hand by the beach and marvel at romantic sunsets or to look at the stars from their cosy terrace.
