Sleepeezee appoints former Harrods Board Director as new Commercial Director

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Sleepeezee, a leading mattress & bed manufacturer, appointed David Miller as the new Commercial Director. This appointment follows the recent news that Steve Warren is taking over as the sole managing director at the bed manufacturer as Howard Wilson plans to retire in September after 45 years in the industry.

David Miller joins Sleepeezee with more than 25 years of experience in the retail, furniture, home, and interiors sectors, working with globally renowned retailers including Harrods, Galeries Lafayette, and Habitat, both in the UK and the Middle East. In his new position David will be responsible for overseeing all sales channels (retail, direct to consumer, hospitality, and export), marketing, and new product development.

Commenting on the appointment, Sleepeezee’s Managing Director, Steve Warren, said:

“David’s calibre and breadth of experience in the retail and furniture sectors means he will be a valuable addition to our senior leadership team. We have ambitious growth plans for Sleepeezee to be the dominant player in the premium bed and mattress sector in the UK, so it is an exciting time for David to join the team to help deliver this vision.”

Since its inception in 1924, Sleepeezee has been handcrafting luxury beds and mattresses at its factory in Kent. The business, which started out as a small, bespoke bed maker has grown to employ over 300 expert craftsmen and become one of Britain’s best-known bed manufacturers.  Today, Sleepeezee supplies premium mattresses and beds through leading high-street retailers as well as to luxury hotels, serviced apartments and B&Bs throughout the country. 

Eco-friendly initiatives are at the forefront of British bed manufacturer, Sleepeezee’s corporate goals. From ethically sourced materials and forward-thinking manufacturing processes to environmental projects at both a local and international level. At the beginning of 2021, the business announced it was the first bed manufacturer to achieve the Planet Mark and to maintain this for the second year running.

David Miller, Commercial Director at Sleepeezee, said:

“It’s fantastic to be joining a brand with such a strong heritage, industry track record and clear company values, particularly in terms of its commitment to sustainability. There is still room for growth and so I am excited to use my strong background in building brands in an ever-changing retail landscape to realise the company’s full potential.

Although this is a challenging time for many businesses, Sleepeezee has continued to see demand for its products. As the retailers and hospitality sector open, I am working closely with the team to ensure that Sleepeezee continues to provide customers with an even better product and service proposition than before.”

For more information on Sleepeezee and its range of products, head over to www.sleepeezee.com.

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