Somerset cider maker Thatchers is supporting the British pub industry get back to business with a £1million pledge.
As pubs and bars await the Government announcement allowing them to open their doors once again, the fourth-generation family business will be offering every one of its free-trade customers in Great Britain a free 50 litre keg of Thatchers cider in a £1million pledge.
Martin Thatcher, managing director of Thatchers explains, “We want to help the pub industry get back to business after this immensely tough period. There’s no doubt pubs and bars will need all the help and support they can get, with the new normal being just as challenging.
“By giving free-trade customers across Britain who currently stock one of our draught brands, a free keg of cider, we’re hoping that this will be of great value to them financially for when they’re able to get the pints pouring once again.”
Thatchers is promising up to £1million of cider to make this happen. They will be working closely with their wholesale suppliers to ensure pubs and bars receive their free keg at the appropriate time.
Thatchers is extending this offer of support to all pubs in the UK subject to agreement with their respective owners and routes to market.
Martin continues, “As an industry we have to pull together and do what we can to help the hospitality industry get back on its feet.
“We hope this pledge will help pubs and bars welcome back customers with open arms, knowing that a free keg of cider will help their business.”
Thatchers will also be offering point of sale, sales support and cellar advice to publicans when needed, as businesses reopen.
Marston’s is just one of the companies supporting the Thatchers Pledge. Simon Barnes, Free Trade Sales Director at Marston’s, says
“Marston’s are really pleased to be working with Thatchers to support their pledge and helping our pubs restart their businesses.”
Tim Cooper, managing director of Dayla Drinks, has also lent his support.
He says “Dayla is delighted to working with Thatchers Cider on such a great initiative to support the on-trade at a time when we all need an uplift. My family and the Thatcher family are fully committed to helping our loyal band of customers return to better times and we wish them all well.”
Jo Mardell, head of sales at Tolchards Drinks adds, “Tolchards are delighted to be part of Thatchers’ pledge initiative. We’re sure customers will race to get on board and will be thankful for the support on re-opening their outlets.”
Thatchers is asking customers to fill in an online form at www.thatcherscider.co.uk/thatcherspledge/ to claim their free keg, and will be working alongside wholesale suppliers for delivery.