The rise of the staycation


By Mike Hardman at Alliance Online

With the introduction of the government enforced holiday ban, travelling abroad seems unlikely this year. As a result, Alliance Online have been analysing the likelihood of Brits journeying to U.K. hotspots as an alternative. 

As restrictions are set to last until earliest 30th June, families across Britain are leaning towards a break much closer to home.  According to research put together by Holiday Cottages 84% of U.K. residents are planning to take a staycation in Summer 2021, which is a far cry from research found in 2019 stating Brits on average took 1.9 holidays abroad every year.

In addition to this, Wyndham Hotels recent survey found that 44% of respondents plan on visiting a U.K destination they’ve already been to, while 39% plan on visiting a new British destination. Locations were also ranked in order of where they sit on Brit’s bucket lists. At the top of the staycation list with 48% is Cornwall, followed closely by The Scottish Highlands (43%) and Cumbria/Lake District (41%.)

With such an increase of custom set to take place this summer, it’s crucial to stand out within the hospitality and rural accommodation industry. Setting yourself apart from the masses can be the difference between being fully booked and not. Whether you’re flaunting your eco-credentials, enhancing client experience with complimentary gifts, or just reassuring guests that your safety and hygiene procedures are second to none, it will be well worth the preparation for potentially the busiest Summer ever for the U.K tourism sector. 


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