Trade bodies on the importance of customer data collection


Three trade bodies, the British Institute of Innkeeping (BII), British Beer & Pub Association (BBPA) and UKHospitality, have jointly written an open letter to the hospitality sector, reiterating the vital importance of accurate and robust Test & Trace data collection as a critical part of Covid secure measures.

A spokesperson for the trade bodies said:

“We recognise that the industry has a collective responsibility for ensuring the safety and confidence of customers visiting our venues.

“Extensive customer research has shown how essential the consistent operation of Covid secure measures is to rebuilding sustainable trade through confident customers returning to our venues.

“We know that the majority of pubs and restaurants are managing their Test & Trace processes well, despite the challenging times they are operating in.

“It is imperative that we as a sector are consistent in our approach to asking for contact information, and making customers aware that they can only book tables for a maximum of 2 households when seated inside.

“All 3 trade bodies are offering guidance for their members, providing the information and support required to enable them to play their part in keeping their staff and customers safe.”

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