Make your social media presence and branding consistent with your website, so everywhere we find you online, we know it’s you. This builds trust, so that when you post content, people trust it’s you and will share for you, especially when asked.
Everyone knows at least 10 people in real life and at least 100 people online. If you get 10 of your online friends to share your content, you’re potentially reaching 1000 people, and those 1000 people also know 100 people online and if you’re content is interesting enough, they’ll share it too.
And so potentially, with one piece of educational, engaging and entertaining content, you could be reaching 10,000 people, most of whom you don’t know!
Think about that!
So when you say…. I don’t have time to post on social media, think about the opportunities you’re missing
Next, once you’ve established yourself as trustworthy, do more asking…
Ask your booked in guests to come and say Hi on your favourite platform, and then make sure you say hi back with a little reassuring message that you’re looking forward to meeting them (even if you don’t welcome them in person)
Be consistent with your posting, just once a week with a carefully crafted piece of local information that will be interesting for your potential guests, with a strong call to action will do it. Then follow that post, to make sure you’re responding to all the messages, to push your post up the algorithms. Social platforms live and die by your activity, and consequently reward you for it, so do more of it
Use the platforms that your ideal potential guests use the most. You need a presence on all the platforms, but you don’t need to be spending time on ALL of them. Focus on where you get the most engagement from the people you want to welcome.
And finally, if you really want to ramp up your likes, followers and fans, start doing video! I know I sound like a broken record, but nothing beats video for engagement and building trust. And trust is everything online.
And remember this, all that social media activity, followers, fans and likes are USELESS until you’ve got a good sound strategy to get those lovely people legally onto your mailing list. Your mailing list is where the real magic happens in the long term, not on those platforms where you can be kicked off at the drop of their corporate hats!
Hope that helps, let me know if you want more
