As one of the world’s most popular tourist destinations, Greece is the best place to set up a hospitality business, particularly in the luxury niche. The country attracts millions of visitors annually, contributing significantly to its economy. However, opening a luxury hotel business in Greece can also mean dealing with stiff competition. So, before opening up your business, you must take the time to research factors like location and market competition. Knowing some tips to manage your business can also be a big help.
So, here’s a guide to managing luxury accommodation in Greece.
1. Provide a Personalised Experience
Luxury accommodations in Greece can personalise the experience of hotel guests in numerous ways. First, they can offer personalised concierge services, allowing guests to tailor their itineraries and experiences based on their interests, whether arranging private tours to archaeological sites, recommending authentic local restaurants, or organising cultural excursions.
Moreover, hotels can offer customised room amenities and services to meet individual preferences and needs. From pillow menus and room fragrance selections to personalised minibars and in-room dining options, guests can enjoy a personalised touch that caters to their tastes and desires.
Furthermore, hotels can create immersive experiences that showcase Greece’s scenic beauty, rich culture, and history. It may require organising traditional Greek cooking classes, offering wine tastings featuring local varietals, or arranging private yacht excursions to explore the stunning Greek islands.
Additionally, technology plays a crucial role in personalisation, with hotels utilising guest-facing apps and platforms to facilitate seamless communication and customisation. Guests can use digital interfaces to make special requests, access local recommendations, and communicate with hotel staff, enhancing convenience and personalisation throughout their stay.
By offering personalised services, amenities, and experiences, hotels in Greece can exceed guest expectations, foster emotional connections, and cultivate loyalty among discerning travellers seeking authentic and unforgettable experiences in this iconic destination.
2. Choose Your Location Wisely
Choosing the location is essential when managing luxury accommodation in Greece. The location sets the stage for the overall guest experience and significantly influences the success and marketability of the business.
Corfu is one of the best places to consider, known for its stunning landscapes, rich history, and vibrant culture. Luxury villas in Corfu offer an idyllic setting that appeals to discerning travellers seeking luxury and relaxation. The island’s breathtaking natural beauty, with its pristine beaches, azure waters, and lush greenery, provides a picturesque backdrop for luxury accommodations, enhancing the allure and exclusivity of the property.
A strategically chosen location in a desirable destination enhances the hotel’s appeal, visibility, and marketability, attracting affluent travellers seeking unique and memorable experiences.
Moreover, the location sets the stage for the ambience, surroundings, and local attractions available to guests, influencing their perception of luxury and exclusivity. A scenic waterfront property, a historic city centre, or a secluded retreat offer distinct advantages and opportunities for creating memorable guest experiences in Greece.
Furthermore, the accessibility and convenience of the location play a vital role in attracting guests and maximising occupancy rates. Proximity to airports, transportation hubs, tourist attractions, and business districts ensures convenience for travellers and facilitates seamless travel experiences.
3. Listen to Feedback
Those in the hospitality business should listen to feedback because it provides invaluable insights into guest experiences, preferences, and areas for improvement. Guest feedback is a direct communication channel between the hotel and its clientele, offering first-hand accounts of their stay and interactions with staff and services.
Listening to feedback allows businesses to identify areas of strength and areas needing improvement, enabling them to refine service offerings, enhance guest satisfaction, and maintain competitive advantage in the hospitality industry. Positive feedback highlights aspects of the guest experience, reinforcing the hotel’s brand reputation and fostering loyalty.
Businesses should also be open to receiving negative feedback as it presents opportunities for growth and improvement. By addressing guest concerns and addressing issues promptly and effectively, those in the hospitality business can demonstrate a commitment to excellence and continuous improvement, building trust and loyalty with guests over time.
4. Consider Island Excursions
When managing luxury accommodation in Greece, consider offering island excursions. For instance, if you’re managing a luxury accommodation in Kefalonia, guests will most likely be interested in joining boat excursions to the other Greek islands, so you should have this option available for them.
Offering guests the option to book island excursions is a compelling idea for luxury hotels in Greece as it enhances the overall guest experience and showcases the beauty and diversity of the Greek islands.
Island excursions allow visitors to explore hidden gems, picturesque villages, and iconic landmarks. From sailing trips to secluded coves and archaeological tours of ancient ruins to wine tastings at local vineyards, island excursions offer diverse experiences that cater to different interests and preferences.
Moreover, organising island excursions adds value to the hotel’s offerings, enhances guest satisfaction, and fosters positive word-of-mouth recommendations. It also strengthens the hotel’s reputation as a trusted and knowledgeable provider of luxury experiences, positioning it as a preferred choice for discerning travellers seeking authentic and unforgettable experiences in Greece.
5. Include Luxury Amenities in Your Accommodation
Having luxury amenities is crucial when offering luxury accommodations in Greece as they elevate the guest experience, differentiate the property, and meet the high expectations of discerning travellers.
Luxury amenities such as private pools, spa facilities, gourmet restaurants, and personalised concierge services enhance the overall ambience and exclusivity of the accommodation, providing guests with unparalleled comfort and convenience during their holiday in Greece. These amenities create a sense of indulgence and sophistication, allowing guests to immerse themselves in the luxury and beauty of their surroundings.
Moreover, luxury amenities cater to upscale travellers’ diverse needs and preferences, offering a range of experiences that appeal to different tastes and interests. Whether unwinding with a massage at the spa after a day of island hopping excursion, savouring gourmet cuisine prepared by top chefs, or enjoying personalised experiences curated by a knowledgeable concierge, luxury amenities add value and distinction to the guest experience.
