Ludlow eco-guesthouse wins European Design Award


Annie’s Cabin, a hand-built Finnish-style log cabin in Ludlow, has scooped a European hospitality design award aimed at celebrating stylish hotels, B&B’s and guest houses.

The Awards are aimed at celebrating interior design and style across a range of hospitality venues and have been designed to find the most stylish ‘hidden escapes’ from across Europe across a range of categories.

The Vision Style Awards, organised by global textiles giant, Vision Support Services, opened for entries back in August with 13 categories to choose from and garnered hundreds of entries from Kosovo to Ibiza.

Annie’s Cabin’ is a Finnish-style log cabin, constructed from large Douglas fir logs. In the heart of the Shropshire countryside, it’s crafted from organic, sustainable materials; sawn timbers of the windows and doors contrasted against the hand-scribed lines of joints between the logs.

After awarding the prize for ‘Picture-Perfect B&B or Guest House’, the judges said: “Nestled in a glorious meadow, a trip to Annie’s Cabin is the ultimate postcard-perfect holiday break. The result of the Finnish-inspired design is a cosy yet adorable venue that also benefits from LED lighting, wood pellet stove and solar water-heating. Staying here would almost be reminiscent of being in a fairytale!” They added: “An ideal stay when you’re looking to get away from it all, this impressive eco-lodge is brimming with personality – charming and peaceful yet completely unassuming.”

Judging the awards were a range of industry experts and commentators from across the travel industry including Robin Sheppard, CEO of Bespoke Hotels, Sharron Livingstone of The Travel Magazine, Angie Silver, Blogger at Silverspoon London, Richard McCready-Hughes, Creative Director at Goddard Littlefair, Andrew Linwood, Head of Hospitality Design at Areen, Laurie Thomas, Managing Director of Vision Support Services and Jacqui Hurst, Sales Director for UK Hospitality at Vision Support Services.

The award trophies were presented at a ceremony at Boyds Grill in central London last month. Laurie Thomas, managing director of Vision Support Services, said: “Our one-of-a-kind awards are now in their fifth year and it’s been fantastic to uncover so many exquisite entries from across the hospitality sector. We’ve had some outstanding entries which made the judging all the more difficult.

“Looking forwards, it’s clear that travellers’ needs are changing every day which is why it’s incredibly important to look at how the design, comfort and style of a venue can influence someone to visit – particularly in a world where a photo can be shared to thousands in a matter of seconds.”

Prizes include a glass trophy, certificate, a luxury hamper, cash voucher and a double-page spread in the 2018 Vision Style Guide. The guide is an annual look-book aimed at uncovering hospitality trends and will be published in April.

Since the 18th century Vision Support Services has been a supplier and distributor of specialist, luxury and performance textiles to leaders within the global accommodation provider, hospitality, laundry, retail, government and public sector markets.  It has over 6,500 customers in 84 countries.

The Vision Style Awards are described as a ‘feel-good’ awards incentive, the Vision Style Awards provide truly free exposure for hotels, B&Bs, spas, bars, restaurants and retirement residences which excel in their inspiring design choices.

Beginning as the Hilden Style Awards five years ago, the newly rebranded Vision Style Awards are an online awards programme which aims to highlight spectacular, striking and surprising design across a range of venues.

Originally only open to UK venues, the Awards returned in 2017 with a brand new design, name and looked to accept projects from across Europe as well as increasing the categories from three to 13.

The other winners of this year’s Vision Style Awards are:

  • Vivood Landscape Hotel in Spain for ‘Most Beautiful Bathroom’
  • Soho House in Barcelona for ‘Europe’s Best Dressed Bed’ , ‘Dreamiest Bedroom’ and ‘Style Winner of the Year’
  • No Entry in Paris for ‘Most Intimate Bar’
  • Pink Mamma in Paris for ‘Most Romantic Restaurant’
  • Nolinski Pairs for ‘Hottest Hotel’
  • At Six in Stockholm for ‘Most Innovative New Venue’
  • 3 Glens in South-West Scotland for ‘Eco-Champion of the Year’
  • Lime Tree Village in Warwickshire for ‘Inspired Retirement Living’

La Villa de Mazamet in the South West of France for ‘Greatest Night’s Sleep’

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