Hotel Video Marketing, a column by Yvonne Halling October 2021

What’s the best way to use video to market my business?

Hotel Video Marketing

What’s the best way to use video to market my business?

Video can be used in so many ways. As with all marketing, your first question will be “What do I want this to do for me?” I see lots of owners posting random stuff, so let’s start with ‘purpose’ in mind. When you know what you want your video to do, you can then create specifically. So let’s look at 3 ways you can use video to market your business. (If you want to find out more, I have a free report on this and you can download it for free here: https://bit.ly/LBBMvideo)

Video#1 Show your personality

The easiest way to present yourself online is to shoot a quick video telling us who you are and where you’re based. This only needs to be 30 seconds long and doesn’t need anything more than you and your phone. You don’t need to invest in any equipment for this to work.

Hold your camera in the landscape position (sideways), press ‘record’ and speak. The first one probably won’t be very good, so keep trying until you get something you like.

Here’s one I did from my garden, just to demonstrate:

When you’re happy, you can use your video in several different places. You could put it on your website, Facebook, Instagram, and even on YouTube. You could also send the video link to your email database Video works on so many different levels, and is extremely under-used in our industry.

Video#2 Show-casing your area

I love using video to get “up close and personal” with potential guests. One of my favourite ways to do this is to become a “reporter” for your area.

Go out on location and tell us about the main attractions using your phone to video yourself. You are the “expert”, allowing viewers to experience the local area. Being on camera also helps to build trust and goodwill with potential guests, making it easier to attract more direct bookings.

Here’s Patti from Brae House, Aberfeldy demonstrating this for you:

Video#3 A Christmas Message

Instead of your usual Christmas newsletter, record a video (a bit like the Queen!) and speak directly into the camera to thank your guests for booking with you this year. Choose to sit somewhere that will remind your guests of their stay to entice them to rebook.

I hope I’ve given you some ideas on how to use video, and that you’ll go out and start creating. Your guests, past, present and future will love you for it.

If you’d like to join our lively, international Facebook Group for more help and advice to grow your business, use this link: http://bit.ly/BandBgroup Video works on so many different levels, and is extremely under-used in our industry, so just have a go and see what happens.

Register your interest below for a live, online Q&A session with Yvonne on Video Marketing!

Register before November 30th.

Register interest to join Yvonne for a live, online Q&A on Video Marketing

Register interest to join Yvonne for a live, online Q&A on Video Marketing

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